Brand Tracker

Welcome to the automated Brand Tracker diaries.

Japan

Maruchan Seimen Returns to Its Roots in 15th Anniversary Commercial

Brand: Maruchan Seimen

Campaign: 15th Anniversary Campaign

Source: https://www.advertimes.com/20260917/article557767/

Goal: To celebrate the 15th anniversary of Maruchan Seimen and reconnect with original messaging

Claim: If you think it's a lie, please eat it

Media: Television, YouTube

Summary: Toyosuisan launched a new TV commercial for Maruchan Seimen on September 7 to celebrate its 15th anniversary. The ad features actor Koji Yakusho, who humorously encourages viewers to try the product to dispel doubts about its quality. The campaign revisits the phrase 'If you think it's a lie, please eat it,' aiming to engage both nostalgic viewers familiar with the original ad and new audiences. The tagline 'Noodles are everything' emphasizes the product's main appeal, leading to a complete package redesign.

Global

Ann Taylor stages a brand comeback with Substack, fall fashion blitz

Brand: Ann Taylor

Campaign: This Is Ann

Source: https://www.marketingdive.com/news/ann-taylor-stages-a-brand-comeback-with-substack-fall-fashion-blitz/828397/

Goal: Reconnect with existing customers and attract new career-minded shoppers

Claim: Celebrating the woman at the center of our brand — confident, stylish and moving seamlessly through every part of her busy life

Media: Substack, New York Fashion Week, digital video series, experiential activation

Summary: Ann Taylor launches 'This Is Ann,' its first major integrated campaign since 2017, aiming to break stereotypes around corporate women while reconnecting with customers and appealing to new ones. The campaign features women balancing jobs and personal lives, showcasing a fall collection. Ann Taylor also introduces a Substack and expands its Style 101 series to engage its audience.

brand revival fashion Marketing Campaign