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Japan

Maruchan Seimen Returns to Its Roots in 15th Anniversary Commercial

Brand: Maruchan Seimen

Campaign: 15th Anniversary Campaign

Source: https://www.advertimes.com/20260917/article557767/

Goal: To celebrate the 15th anniversary of Maruchan Seimen and reconnect with original messaging

Claim: If you think it's a lie, please eat it

Media: Television, YouTube

Summary: Toyosuisan launched a new TV commercial for Maruchan Seimen on September 7 to celebrate its 15th anniversary. The ad features actor Koji Yakusho, who humorously encourages viewers to try the product to dispel doubts about its quality. The campaign revisits the phrase 'If you think it's a lie, please eat it,' aiming to engage both nostalgic viewers familiar with the original ad and new audiences. The tagline 'Noodles are everything' emphasizes the product's main appeal, leading to a complete package redesign.