Brand Tracker

Source: https://www.adlatina.com/agencias-de-medios/omnicom-media-lanza-flywheel-en-latinoamrica

Goal: To enhance sales, market share, and profitability through digital commerce.

Claim: Connected Commerce

Media: ecommerce, retail media, digital shelf

Summary: Omnicom Media has launched Flywheel in Latin America, aiming to provide a specialized global solution in Connected Commerce. This initiative will operate in multiple countries, integrating digital commerce strategies to improve sales and market performance. Flywheel aims to streamline operations that have often been treated separately, enhancing decision-making and growth opportunities for brands.