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Font Strategy that Balances Branding and Efficiency
Source: https://www.advertimes.com/20260731/article551724/
Goal: To enhance design efficiency and branding consistency through a customized font solution
Claim: Fonts are a critical element supporting branding and daily operations
Summary: The article discusses the development of a customized font, 'AXIS SUNTORY TP', for Suntory Holdings to improve design efficiency and branding consistency. Developed by Type Project in collaboration with Suntory's in-house design team, the font addresses practical needs such as readability and aesthetic quality, significantly increasing design work speed and reducing queries about label readability. The development process took only five months, and the font has successfully established a stable quality in product labeling.