Brand Tracker

Welcome to the automated Brand Tracker diaries.

Japan

1 Like = 1 Puchi, Over 25,000 Confirmed – Putiputi Corporation’s SNS Campaign is a Great Success

Brand: Putiputi Corporation

Campaign: 1 Like = 1 Puchi

Source: https://www.advertimes.com/20261002/article559682/

Goal: Increase brand recognition after name change

Claim: 1 Like ❤ = 1 Puchi

Media: Social Media (X), Keyboard app collaboration

Summary: Putiputi Corporation, formerly known as Kawakami Industries, launched a social media campaign where each like on a post equates to a 'Puchi' being popped. As of October 2, the post received around 26,000 likes and numerous comments. Additionally, the company collaborated with the keyboard app Simeji to offer themed keyboard skins and special effects, aiming to integrate their product identity with their brand name. This initiative supports their effort to enhance recognition following their name change and merge product branding with corporate identity.

Japan

Font Strategy that Balances Branding and Efficiency

Brand: Suntory Holdings

Campaign: AXIS SUNTORY TP Font Development

Source: https://www.advertimes.com/20260731/article551724/

Goal: To enhance design efficiency and branding consistency through a customized font solution

Claim: Fonts are a critical element supporting branding and daily operations

Summary: The article discusses the development of a customized font, 'AXIS SUNTORY TP', for Suntory Holdings to improve design efficiency and branding consistency. Developed by Type Project in collaboration with Suntory's in-house design team, the font addresses practical needs such as readability and aesthetic quality, significantly increasing design work speed and reducing queries about label readability. The development process took only five months, and the font has successfully established a stable quality in product labeling.

branding corporate identity font design