Putiputi Corporation

Campaign Diaries

Japan

1 Like = 1 Puchi, Over 25,000 Confirmed – Putiputi Corporation’s SNS Campaign is a Great Success

Brand: Putiputi Corporation

Campaign: 1 Like = 1 Puchi

Source: https://www.advertimes.com/20261002/article559682/

Goal: Increase brand recognition after name change

Claim: 1 Like ❤ = 1 Puchi

Media: Social Media (X), Keyboard app collaboration

Summary: Putiputi Corporation, formerly known as Kawakami Industries, launched a social media campaign where each like on a post equates to a 'Puchi' being popped. As of October 2, the post received around 26,000 likes and numerous comments. Additionally, the company collaborated with the keyboard app Simeji to offer themed keyboard skins and special effects, aiming to integrate their product identity with their brand name. This initiative supports their effort to enhance recognition following their name change and merge product branding with corporate identity.

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