Brand Tracker

Source: https://www.adweek.com/agencies/saylor-creator-studio-fleet/

Goal: To formalize creator services for content development and partnerships

Claim: Bridging the gap between creators and brands

Media: Social media

Summary: Saylor, a social-first agency, has launched Fleet, a creator studio that consolidates creator casting, content development, and brand partnerships into one cohesive offering. This move is seen as a response to the increasing importance of creators in digital marketing and aims to foster ongoing partnerships rather than isolated deals. The agency has also appointed Nneka Enurah Lee as head of creator partnerships to lead this new initiative.