Brand Tracker

Welcome to the automated Brand Tracker diaries.

Netherlands

Odido builds on EU plans with Startphone

Brand: Odido

Campaign: Startphone

Source: https://www.marketingtribune.nl/food-en-retail/nieuws/2026/09/odido-haakt-in-op-eu-plannen-met-startphone/index.xml

Goal: To help parents responsibly introduce smartphones to their children.

Claim: Good news from Brussels. But also from Alkmaar, Otterlo and the rest of the Netherlands.

Media: Newspaper advertising

Summary: Odido promotes Startphone through a newspaper advertisement linking to the EU Kids Act aimed at better protecting children in the digital world. The Startphone app allows parents to gradually introduce smartphone features to their children as they grow older and take on more responsibility. It involves parents and children deciding together when to progress to the next phase of smartphone usage, aligning with both Dutch guidelines on healthy screen use and broader European discussions on age-appropriate access to digital services.

Philippines

TikTok launches #ThinkTwice to help Filipino families build safer digital habits

Brand: TikTok

Campaign: #ThinkTwice

Source: https://www.marketing-interactive.com/tiktok-launches-thinktwice-to-help-filipino-families-build-safer-digital-habits

Goal: To help families build safer digital habits and facilitate open communication about online safety.

Summary: TikTok launched the #ThinkTwice campaign in the Philippines to guide families in discussing online safety and developing healthier digital habits. The campaign emphasizes open communication and includes tools such as conversation starters and safety tips, introduced during the #ThinkTwice Troop Townhall in Manila. Partnerships with organizations like Child Rights Coalition Asia aim to involve young people in creating safer digital environments.

digital safety family communication