Campaign Diaries
Odido builds on EU plans with Startphone
Goal: To help parents responsibly introduce smartphones to their children.
Claim: Good news from Brussels. But also from Alkmaar, Otterlo and the rest of the Netherlands.
Media: Newspaper advertising
Summary: Odido promotes Startphone through a newspaper advertisement linking to the EU Kids Act aimed at better protecting children in the digital world. The Startphone app allows parents to gradually introduce smartphone features to their children as they grow older and take on more responsibility. It involves parents and children deciding together when to progress to the next phase of smartphone usage, aligning with both Dutch guidelines on healthy screen use and broader European discussions on age-appropriate access to digital services.
Campaign Diaries
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