Brand Tracker

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Croatia

From Winning Ideas: Five Languages Led to the Same Shelf

Brand: Kaufland

Campaign: Home is Closer than You Think

Source: https://www.media-marketing.com/tema-dana/iza-pobjednicke-ideje-pet-jezika-vodilo-je-do-iste-police/

Goal: Expand the product range of Asian foods and increase their sales.

Media: Outdoor advertising, digital ads

Summary: The campaign 'Home is Closer than You Think' by Kaufland Croatia, in collaboration with the creative agency Cvoke and media partner OMD Zagreb, aimed to introduce 25 new Asian food products to a growing demographic of Asian workers in Croatia. Despite minimal spending and limited media presence, sales surged by 56.6% in the launch month, highlighting the effectiveness of understanding customer needs and preferences. The campaign uniquely communicated directly to Asian communities in their languages.