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Displaying 1 Campaigns tagged with "fashion-partnership"
Netherlands
Bugaboo and Stella McCartney Launch Design Collection
Goal: To strengthen Bugaboo's position as a global premium brand in modern family mobility
Summary: Dutch brand Bugaboo has partnered with fashion house Stella McCartney to launch a limited edition design collection aimed at families, focusing on sustainability and innovation with materials like recycled polyester and bio-based materials. The collection is described as Bugaboo's most significant design effort in over a decade, reflecting a commitment to design-conscious and value-driven parenting. It will debut in September as part of a broader strategy to enhance Bugaboo's premium branding.