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Displaying 1 Campaigns tagged with "football-fandom"
Global
Football fans, these brands have more planned for you than just 90 minutes
Goal: To turn bars into community gathering spaces for football fans during the World Cup.
Media: Global anthem film, market-specific activations
Summary: The article discusses how brands are engaging with football fans during the FIFA World Cup. AB InBev's campaign, 'Cheers to bars', focuses on transforming bars into viewing hubs and includes various activations aimed at enhancing local business support and fan engagement during the tournament.