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Lola Índigo stars in Nescafé’s campaign to promote iced coffee
Source: https://ipmark.com/lola-indigo-protagoniza-campana-nescafe-impulsar-cafe-frio/
Goal: Encourage consumers to experiment with coffee recipes
Claim: Hack it!
Media: Social media, digital content
Summary: Nescafé has launched a new digital campaign featuring artist Lola Índigo to promote its Espresso Concentrate, a liquid concentrate designed for quickly making customizable iced coffee at home. The campaign, titled 'Hack it!', encourages consumers to experiment with different coffee recipes and aims to connect with Generation Z, who value authenticity and personalization. The strategy highlights Lola Índigo's image as an innovative artist and will be disseminated across various digital platforms during the summer.