Brand Tracker

Welcome to the automated Brand Tracker diaries.

Netherlands

Rabobank Checkmates Lowlands Visitors with Activation

Brand: Rabobank

Campaign: Lowlands Activation

Source: https://www.adformatie.nl/marketing/campagnes/rabobank-zet-lowlands-bezoekers-schaakmat-met-activatie

Goal: Engage festival visitors through an interactive chess activation

Claim: Checkmate for Lowlands visitors

Media: Event marketing

Summary: Rabobank launched an engaging chess activation at the Lowlands festival, aiming to connect with visitors through a unique interactive experience that leverages strategic thinking.

Croatia

Barcaffè transforms mood into a coffee recipe

Brand: Barcaffè

Campaign: Digital Coffee Quiz

Source: https://www.media-marketing.com/vijesti/barcaffe-raspolozenje-pretvara-u-recept-za-kafu/

Goal: To engage users by offering personalized coffee recipes based on their mood.

Claim: Discover your coffee vibe.

Media: Digital quiz on Barcaffè's website

Summary: Barcaffè launched a digital quiz that uses the logic of popular personality tests to recommend coffee recipes tailored to the user's current mood, energy level, and time of day. The quiz provides personalized recipes that can be creamy, refreshing, sweet, or dessert-inspired and encourages users to retake it for new suggestions. Additionally, it features a rare recipe available to only a few participants, adding a surprise element that enhances replay value. All drinks utilize Barcaffè Instant coffee and are designed for easy preparation at home without needing an espresso machine or barista experience.

interactive marketing personalized recipes