Barcaffè

Source: https://www.media-marketing.com/vijesti/barcaffe-dobio-status-superbrands-croatia-2026/

Goal: To establish trust and quality in the coffee market

Claim: Superbrands Croatia recognition reflects the trust built with consumers

Summary: Barcaffè has been awarded the status of Superbrands Croatia 2026, a recognition given to brands with significant market strength, reliability, and long-term consumer trust. This decision is based on evaluations from an independent expert council and consumer research. The recognition follows over five decades of Barcaffè's presence in the regional market, offering over 40 products, including ground coffee, beans, espresso, and cappuccino drinks. Marketing Director Tihana Vujčić stated that this recognition confirms their ability to grow alongside coffee lovers and emphasizes their commitment to producing quality products and experiences. Additionally, Barcaffè has invested in product traceability and sustainable packaging, being one of the first brands in the regional coffee industry to implement blockchain technology for product origin tracking. The brand also focuses on developing the barista scene through education and competitions.