Brand Tracker

Welcome to the automated Brand Tracker diaries.

Global

Nutrafol Reframes the Makeover On Red Carpet’s Biggest Night

Campaign: Be An After

Source: https://www.adweek.com/brand-marketing/nutrafol-reframes-the-makeover-on-red-carpets-biggest-night/?itm_source=homepage&itm_medium=the-latest-left&itm_campaign=7

Goal: Build awareness and empower consumers regarding hair growth.

Claim: Choose wellness on your hair growth journey.

Media: Live with E! and social segments

Summary: Nutrafol's new campaign 'Be An After' aims to reshape the narrative around hair growth by highlighting the journey and personal decisions behind it. In collaboration with E! red carpet correspondent Zanna Roberts Rassi, the campaign features ad spots showing real-life scenarios affecting hair growth, encouraging emotional engagement while setting realistic expectations for consumers. The initiative, created by agency nice&frank, was designed to empower and build trust in a culture often focused on instant results.

Croatia

Barcaffè Received Superbrands Croatia 2026 Status

Brand: Barcaffè

Campaign: Superbrands Croatia 2026 Recognition

Source: https://www.media-marketing.com/vijesti/barcaffe-dobio-status-superbrands-croatia-2026/

Goal: To establish trust and quality in the coffee market

Claim: Superbrands Croatia recognition reflects the trust built with consumers

Summary: Barcaffè has been awarded the status of Superbrands Croatia 2026, a recognition given to brands with significant market strength, reliability, and long-term consumer trust. This decision is based on evaluations from an independent expert council and consumer research. The recognition follows over five decades of Barcaffè's presence in the regional market, offering over 40 products, including ground coffee, beans, espresso, and cappuccino drinks. Marketing Director Tihana Vujčić stated that this recognition confirms their ability to grow alongside coffee lovers and emphasizes their commitment to producing quality products and experiences. Additionally, Barcaffè has invested in product traceability and sustainable packaging, being one of the first brands in the regional coffee industry to implement blockchain technology for product origin tracking. The brand also focuses on developing the barista scene through education and competitions.

branding coffee industry consumer trust sustainability