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Displaying 1 Campaigns tagged with "mediterranean-culture"
Italy
Inside Delicius’ New Campaign with Marketing Director Gabriele Testa: From Functional Product to Contemporary Choice with the Sea as a Common Thread
Goal: To strengthen the consideration of Delicius as a preferred brand.
Claim: Bringing the best of the sea to the table.
Media: Television, social media, point of sale, editorial collaborations
Summary: Delicius is evolving its communication strategy from merely promoting canned seafood to highlighting its products as a contemporary, nutritious choice connected to Mediterranean culture. The 2026 campaign aims to enhance brand relevance and preference by integrating three pillars: pleasure, nourishment, and sustainability, using a coherent messaging approach across various media channels.