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Displaying 1 Campaigns tagged with "pronunciation"
Belgium
From POÄNG to BLÅHAJ: IKEA clarifies pronunciation
Source: https://pub.be/fr/de-poang-a-blahaj-ikea-leve-le-doute-sur-la-prononciation/
Goal: Clarify pronunciation of product names
Summary: IKEA addresses the confusion surrounding the pronunciation of its product names, specifically POÄNG and BLÅHAJ, in a new communication effort.