Brand Tracker

Welcome to the automated Brand Tracker diaries.

Mexico

Premiere: Ganem Mexico and Peperami Recognize the Moments We Have to ‘Eat’ Against Our Will

Campaign: Your Craving Tastes

Source: https://www.adlatina.com/publicidad/ganem-mxico-y-peperami-reconocen-los-momentos-que-nos-tenemos-que-comer-en-contra-de-nuestra-voluntad

Goal: To connect with people through humor and shared experiences

Claim: Your craving knows what to choose

Summary: Peperami's new campaign 'Your Craving Tastes' humorously addresses uncomfortable situations that people often have to endure. The campaign features a boss who incessantly tells bad jokes, demonstrating how individuals must 'eat' these moments despite their displeasure. It emphasizes the importance of humor in campaigns and aims to make people feel identified with shared experiences.

Spain

Decathlon’s Summer Campaign: A Shared Journey to Experience Sports

Brand: Decathlon

Campaign: Summer Campaign

Source: https://www.reasonwhy.es/viaje-compartido-vivir-deporte-campana-verano-decathlon-2026

Goal: To promote sports participation

Summary: Decathlon's summer campaign is focused on promoting shared experiences in sports. While it acknowledges that social media has its benefits, it expresses a skepticism about investing heavily in such platforms.

campaign shared experiences sports