Brand Tracker

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Displaying 1 Campaigns tagged with "travel-promotion"

Saudi Arabia

Saudi Arabia makes the World Cup’s hydration break a real-time marketing platform

Brand: Saudi Tourism Authority

Campaign: The Real Hydration Break

Source: https://campaignme.com/saudi-makes-the-world-cups-hydration-break-a-real-time-marketing-platform/

Goal: Promote travel experiences in Saudi Arabia

Claim: Real-time social activation during World Cup hydration breaks

Media: Instagram

Summary: The Saudi Tourism Authority launched 'The Real Hydration Break' campaign during the World Cup, utilizing the tournament's hydration breaks for a live Instagram competition. Participants shared personal reasons for wanting to travel to Saudi Arabia, resulting in over three million views and 3,000 entries. The initiative connected travel to meaningful life moments, demonstrating how a global sporting event can engage audiences in a meaningful way.