Saudi Tourism Authority

Comments off | By · July 22, 2026

Campaign Diaries

Displaying 1 Campaigns for this Brand.
Saudi Arabia

Saudi Arabia makes the World Cup’s hydration break a real-time marketing platform

Brand: Saudi Tourism Authority
Campaign: The Real Hydration Break

Source: https://campaignme.com/saudi-makes-the-world-cups-hydration-break-a-real-time-marketing-platform/

Goal: Promote travel experiences in Saudi Arabia

Claim: Real-time social activation during World Cup hydration breaks

Media: Instagram

Summary: The Saudi Tourism Authority launched 'The Real Hydration Break' campaign during the World Cup, utilizing the tournament's hydration breaks for a live Instagram competition. Participants shared personal reasons for wanting to travel to Saudi Arabia, resulting in over three million views and 3,000 entries. The initiative connected travel to meaningful life moments, demonstrating how a global sporting event can engage audiences in a meaningful way.

Campaign Diaries

No Brand Diaries found.

Real-time marketing Social activation Travel promotion World Cup
Published: July 22, 2026
Tracked Brands
Saudi Tourism Authority (1)
Brand
Saudi Tourism Authority Campaign: The Real Hydration Break Source: https://campaignme.com/saudi-makes-the-world-cups-hydration-break-a-real-time-marketing-platform/ Goal: Promote travel experiences in Saudi Arabia...