Brand Tracker

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Displaying 1 Campaigns tagged with "urus-se-performante"

Croatia

Lamborghini Stops the Race to Showcase the Power of the New Urus

Brand: Lamborghini

Campaign: Urus at its Peak

Source: https://www.media-marketing.com/vijesti/lamborghini-je-zaustavio-trku-da-bi-pokazao-snagu-novog-urusa/

Goal: To highlight the concept of reaching new heights and challenges beyond limits.

Claim: What is the highest you can reach?

Media: Film

Summary: Lamborghini's new campaign film 'Urus at its Peak' focuses on the theme of overcoming limits rather than traditional racing, showcasing the Urus SE Performante in a surreal mountain landscape alongside historical achievements. Directed by Rúnar Ingi, the film emphasizes control, ambition, and challenges, moving away from the conventional noise of car advertisements. Executive Creative Director Maurizio Tozzini expresses pride in continuing partnership with Dentsu Creative Italy to elevate the brand culturally without losing its unique essence.