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Global
Beefeater 0.0 recreates the iconic ‘Virtual Insanity’ with Jamiroquai in new global campaign
Goal: Promote moderate consumption through non-alcoholic offerings
Claim: Choosing a non-alcoholic alternative doesn't mean sacrificing fun
Media: Digital platforms, social media, points of sale
Summary: Beefeater 0.0 launched a new global campaign in collaboration with Jamiroquai, recreating the iconic 'Virtual Insanity' music video to commemorate its 30th anniversary. The initiative promotes moderate consumption through its non-alcoholic options, featuring Jay Kay humorously reaching for a bottle of Beefeater 0.0. The campaign is aimed at reinforcing the visibility of its alcohol-free range to new audiences.
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