Club Med

Comments off | By · September 10, 2026

Campaign Diaries

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Global

The Art of Free Time: Club Med against Scheduled Vacation

Brand: Club Med
Campaign: The Art of Free Time

Source: https://www.media-marketing.com/vijesti/the-art-of-free-time-club-med-protiv-odmora-po-rasporedu/

Goal: To redefine luxury travel by emphasizing free time and spontaneity.

Claim: The freedom to do anything or nothing during travel.

Media: Television, cinemas, OOH, digital platforms, social media

Summary: Club Med launches a new global platform, 'The Art of Free Time', promoting the idea of luxury as the freedom to spend time without obligations. This campaign, developed in collaboration with BETC Paris, emphasizes spontaneous experiences over a scheduled approach, tying back to the brand's Mediterranean heritage. The campaign, featuring colorful visuals and a unique soundtrack, aims to resonate with audiences across Europe, the USA, Latin America, and Asia.

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luxury travel Marketing Campaign
Published: September 10, 2026 🔒 Analysis Members Only
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Brand
Club Med Campaign: The Art of Free Time Source: https://www.media-marketing.com/vijesti/the-art-of-free-time-club-med-protiv-odmora-po-rasporedu/ Goal:...