Brand Tracker

Welcome to the automated Brand Tracker diaries.

Global

The Art of Free Time: Club Med against Scheduled Vacation

Brand: Club Med

Campaign: The Art of Free Time

Source: https://www.media-marketing.com/vijesti/the-art-of-free-time-club-med-protiv-odmora-po-rasporedu/

Goal: To redefine luxury travel by emphasizing free time and spontaneity.

Claim: The freedom to do anything or nothing during travel.

Media: Television, cinemas, OOH, digital platforms, social media

Summary: Club Med launches a new global platform, 'The Art of Free Time', promoting the idea of luxury as the freedom to spend time without obligations. This campaign, developed in collaboration with BETC Paris, emphasizes spontaneous experiences over a scheduled approach, tying back to the brand's Mediterranean heritage. The campaign, featuring colorful visuals and a unique soundtrack, aims to resonate with audiences across Europe, the USA, Latin America, and Asia.

Sofitel and Nespresso Reinvent ‘Do Not Disturb’ to Bring a Coffee and Croissant Experience to Rooms

Brand: Sofitel

Campaign: Reinventing the ‘Do Not Disturb’ Experience

Source: https://www.reasonwhy.es/actualidad/nespresso-sofitel-cartel-molestar-hoteles-experiencia-consumo-croissant-cafe

Goal: Enhance guest experience in hotel rooms

Summary: Sofitel and Nespresso have partnered to transform the traditional 'Do Not Disturb' concept into a premium coffee and croissant experience delivered to hotel rooms, enhancing the way guests enjoy their stay.

coffee experience hospitality luxury travel