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United States
Asher Wren from Dept Talks About Courage, Ideas, and the Future of Brands
Goal: Attract a new generation of luxury wine consumers
Summary: Asher Wren, the Vice President of Growth at Dept, discusses the agency's innovative approach to marketing, emphasizing the need to challenge client briefs and set trends rather than just follow them. He highlights the success of global brands like Google and eBay, and explains how Dept merges technology with creativity to unlock potential for ambitious companies. The agency's recent project involved developing the branding for Constellation Brands' premium wine label 'Unshackled' aimed at younger consumers.
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