Excel Miami

Source: https://infonegocios.biz/infomiami/miami-rompe-otro-record-el-mural-mas-alto-de-usa-corona-un-rascacielos-y-confirma-al-arte-urbano-como-cultura-local-2

Goal: To enhance real estate marketing through urban art

Claim: Urban art as an economic driver

Summary: Excel Miami has unveiled the tallest mural in the United States, reaching a height of 245 feet. The project serves as a significant marketing tool for the residential tower and emphasizes the importance of urban art in economic development. Artist MadC was selected to add prestige and cultural validation to the project, turning the mural into a collectible architectural work. The campaign highlights the power of urban art in enhancing real estate value and attracting tourism.