Golf Australia and PGA of Australia

Comments off | By · October 25, 2026

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Australia

Golf Australia and PGA launch campaign to attract new golfers

Brand: Golf Australia and PGA of Australia
Campaign: Just Swing

Source: https://mumbrella.com.au/golf-australia-and-pga-launch-campaign-to-attract-new-golfers-942123

Goal: To attract new golfers and increase participation among younger audiences and women.

Claim: When you’re starting out, the rules can wait. Just turn up, have fun, and see what golf is really about.

Media: Video, ambassador content, club and venue resources

Summary: Golf Australia and the PGA of Australia have launched the 'Just Swing' campaign, featuring ambassadors Dylan Alcott and Anabelle Smith, aimed at changing perceptions of golf and increasing participation among younger audiences and women. The initiative includes educational resources and showcases flexible ways to engage with the sport, emphasizing inclusivity and accessibility.

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Golf Australia and PGA of Australia Campaign: Just Swing Source: https://mumbrella.com.au/golf-australia-and-pga-launch-campaign-to-attract-new-golfers-942123...