Campaign Diaries
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Finland
The doll in the outdoor advertisement was too much – the massager as a meat substitute is in accordance with good practice
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Goal: To promote Las Palmas nightclub
Claim: What do bull beans and a massager have in common? Both are used as meat substitutes.
Media: Instagram
Summary: The Ethical Council of Advertising issued a statement regarding an Instagram advertisement for the Las Palmas nightclub, which controversially compared bull beans to a massager as meat substitutes. The advertisement was evaluated considering the adult audience of the nightclub and was deemed not contrary to good taste, although it might be seen as distasteful.
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