CERAVE – THE NEW FACE OF LEGS
Brand
CERAVE
Entrant Agency
L'OREAL
Category
Social & Influencer
Award
Gold
Festival & Year
Cannes Lions (2026)
Case Study Details
CeraVe is teaming up with NBA superstar Kevin Durant (@easymoneysniper) as the brand’s New Face of Legs for our latest #MoisturizeLikeADerm campaign. 🏀💧 As the skin barrier authority, CeraVe is spotlighting the importance of total-body hydration with its fan-favorite CeraVe Moisturizing Cream while flipping viral “skincidents” into real skincare education. From championship runs to internet-breaking dry skin moments, Durant’s legs have had a journey. Now, CeraVe is turning a viral meme into an edutainment moment rooted in dermatologist-developed science, proving that great skincare is not just for your face. Because moisturizing like a derm is a full-body commitment. #CeraVe #DevelopedWithDermatologists #MoisturizeLikeADerm
Presentation Board
The New York Cimes
“IMZ
Usa
TODAY
NBA.com
e aight now that's
an incredible
advertisement
@ This quy 2 3 & &
This isn’t a collab, it's
an intervention &
@ Fire goe-tier
marketing and a
helluva ad! Lather up
s
Hitting Key
s Film US Cities
where were you
when the kevin
durant cerave
commercial dropped?
ery aon
I never used to
moisturize but now
that | see you do, ima
start too
Thanks u
Just know, the
ashiness was not my
idea. @
heavy. OVERTIME yahoo/sports AdAge
