COPYCATS WELCOME
Brand
CLASH ROYALE
Entrant Agency
DAVID
Category
Entertainment Lions for Gaming
Award
Silver
Festival & Year
Cannes Lions (2026)
Case Study Details
COPYCATS WELCOME - Clash Royale - DAVID (New York, United States) - CANNES LIONS 2026
Presentation Board
THEY STOLE OUR GAME. WE STOLE THEIR PLAYERS.
IDEA
to stop these copycat games, we
f players put into the fake
we extended them an invite:
ut keep the gains. Through a
r their copycat progress
foyale currency, turni
CONTEXT
For the past 10 years, Clash Royale has
been one of the top mobile strategy
games. And that success has led to many
imitator games copying everything from
‘our name to our characters and gameplay.
Hf WE NOTICED
THEY COPIED OUR NAME
