HERE TO STAY


Brand
MASTERCARD
Entrant Agency
McCANN POLAND
Category
Creative Data
Award
Bronze
Festival & Year
Cannes Lions (2026)

Case Study Details

Everything you need to know about how payments are changing in 2026. 1️⃣ Agentic commerce frameworks are coming 2️⃣ Expect more crypto collabs 3️⃣ Digital identity is getting an overhaul 4️⃣ The circular economy is on the rise 5️⃣ Better personalization means more convenience 6️⃣ The instant economy is here to stay Excited about a 2026 trend that we missed? Share it below. And if you’re interested in a deeper dive, you can read our story about what’s coming in 2026 on the Mastercard Newsroom https://www.mastercard.com/us/en/news-and-trends/stories/2025/2026-payment-trends.html

Presentation Board

23% 30% €18.22B +2Q0pp. e@ @ Oo of underemloyed completed the full unlocked in economic preference e@ oO oO skilled migrants user journey and growth potential for Mastercard @ OQ used the tool accessed new in Slovakia @ @ e@ career pathways eo @ @ Explore your opportunities: here to stay fe A platform reconnecting migrants to their professions hot matches for you > Average cost of ving 2 334 1 568 4 "If migrants worked the same jobs and earned the same wages as comparable natives, the European economy could grow by €33.8 bilion." FINANCIAL TIMES SOLUTION: Using Mastercard’s data analysis, UN International Organisation for Migration expertise, and real-time labor market data from profesia.sk - Slovakia's largest job portal, we created Here to Stay — a_ platform reconnecting migrants with their professions. Starting at wherenext.sk with a simple input — qualifications — the Al assistant connects migrants to verified job opportunities, supports their diploma validation process, estimates fair salaries, calculates cost of living, and @ | & 1IOM shows the effort required for the potential income. UN MIGRATION PROBLEM: Slovakia ranks No. 1 in The 2026 Global Talent Shortage Report by Menpowergroup, with 87% of companies unable to find the right workforce. At the same time, it is home to 278,595 migrants. 40% work below their qualifications.

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