KYLE F*CKING CONNOR

gp xandymatox Oh f*** yeah bud KYLE f*ckir7 CONNOR FEEDING HOCKEY FANDOM ONE BUCKET ATA TIME KFC rs) brody.pest LOL Kyle Fried Connor GP caweartor Big vibes «is INSIGHT EXECUTION In Winnipeg, the playoffs mean a full-blown Whiteout— Kevin Weekes ® = se ‘We sent Colonel Sanders—suited up in all white—to crash an age-old tradition where the arena is packed with fans Genius @ #Hockeyx | ia Pens: TOON, NEWS the Whiteout. The moment went viral, and Kyle Connor took notice. dressed head-to-toe in white. At the center of it all? Jets star Kyle F*cking Connor—who just so happens to share the same initials as KFC. IDEA Make KFC the most talked-about brand in Canadian hockey by uniting two of Winnipeg’s most iconic playoff traditions—the Whiteout and Kyle F*cking Connor— HEY KYLE. into one unforgettable takeover. @ scottgillingham KFC @ KFC! il “IT’S FINGER LICKIN’ GOOD” SPORTSNET STICK Wore 2 DRUMSTICK? gracelancefield ‘The Jets DO win every time he's rinkside * iA a“ 22... % we « & Zum «* * * = - “HOCKEY PRIDE AND “ wo “THE ULTIMATE “ ¥e FRIED CHICKEN GARY” IT’S CRUNCH TIME iE ULTIMA) GENIUS THE GLOBE AND MAIL fw ; | sexe? strategy] SWUALNOTtheScore MER So we inked a deal, and rebranded a local KFC into a “KFC.” TeHockeytiws sportstieeda [NHLEY sronrayer PY FOX ‘Then we dropped 10,000 Whiteout buckets for fans to wear in-game— transforming our bucket into playoff merch, a collector’s item, and a symbol of Jets pride. 358 *364m INCREASE IN BRAND AFFINITY EARNED MEDIA VALUE “KYLE F***** CONNOR” FOX