MILD SALSA

Uber Eats - Get Almost Almost Anything: Passion Fruit (Case Study) | Campaign TRANSFORMING A RATIONAL RETAIL MESSAGE INTO AN ABSURD, CINEMATIC GAME Our “Get Almost, Almost Anything” platform was born from the idea that Uber Eats has such a wide selection that almost everything is available to order. To elevate our “Get Almost, Almost Anything” platform we transformed everyday items from Uber Eats’ broad selection of items into imaginative misinterpretations of each - before revealing the actual, real item available to order on the Uber Eats app. . “Mild Salsa” opens on a painfully slow dance class (Mild Salsa? No.), before cutting to the correct item: a bowl of mild tomato salsa, seamlessly delivered by Uber Eats (Mild Salsa - Yes.). A pirate twerking through an office for “Pirate’s Booty,” a group of euphoric farmers for “Jolly Ranchers,” and even a romantic reunion between fruit-costumed lovers for “Passion Fruit.” Each time, viewers would be presented with an absurd scene, leaving them to figure out what the payoff will be each time. A series of 10 deeply crafted cinematic stories, each as entertaining and wild as the next, all adding up to one message – you really can get just about anything on Uber Eats. Well, almost anything at least. Credits: - Client: Uber Eats - Advertising Agency: Special US - Production Company: MJZ - Music/Sound Company: Eleven - Editorial Company: Final Cut - Visual Effects Company: Untold - Color Grade: Color Collective - Production Service Company: Unit+Sofa - Media Agency: PHD