ONE MORE QUESTION

About LALCEC is one of the most well-known and prestigiot Argentinian NGOs in the fight against cancer. LALCEC ‘THE ARGENTINE LEAGUE FOR THE FIGHT AGAINST CANCER Background Prostate cancer is the most common tumor in men in Argentina and the third leading cause of cancer mortality in men. However, statistics reveal that 7 out of 10 Argentine men are quietly missing these crucial appointments and reducing the chances of recovery. “A single question became the focus of major press conferes and news coverage across the country.” Results PR + oK Reach 0 prostate cancer LALCEC * : Prostate hd : 0 check-up ef ‘i Y appoinments hee vs. same period 2024 GF eee Puanout —*elete GN BH xswers Ymsn FW _infobae Cultural Insight The incidence of a macho culture and taboos related to prostate exams contribute to limited discussion about the topic and create silence around the issue, leading many men to skip their annual check-ups. Objective During Prostate Cancer Awareness Month, LALCEC aimed to break this silence and force the topic into the media agenda. Creative Idea “Have you had your annual prostate exam yet?” By using the oldest PR tool, a simple but impactful question! surprisingly out of context - LALCEC shook up press conferences and interviews with well-known sports, entertainment, political figures who are at the age for yearly check-ups. This purely PR move leveraged the natural traction of these traditional media settings, becoming news from inside the news and spark conversations about a subject that many men usually avoid discussing. Tesports émbito M750 (OE rsommos cordoba Sons) °pASPID wwSIDER Uunre stoass Adlatina vossen(@) Latingpots & | 22 —GPforun REPORTE — PRODU LaPoiot© Bancames mucho esto que arm Racing en medio de una conferenca de prensa,