THE CARETAKER

Brand
XBOX
Entrant Agency
MJZ
Category
Film Craft
Award
Shortlist
Festival & Year
Cannes Lions (2026)

Case Study Details

Step inside Xbox Game Pass and follow Norman P. Chambers, a humble caretaker, as he carries out his duties as keeper of the many gaming worlds - restoring order to post-play chaos, delivering benefits and rewards, and preparing for your next session. No world is too big, too small, or too zombie-infested for Norm and the team. Whether you’re racking up goals in a championship match, surviving your first night, or roaming fantasy realms hunting bandits and hoarding cheese, they’ve got you covered. With Xbox Game Pass, play your way - however, whenever, and wherever you want. This is how we play now. Learn more: https://www.xbox.com/xbox-game-pass SUBSCRIBE TO XBOX: https://xbx.lv/2EEjmaR FOLLOW XBOX https://twitter.com/xbox https://www.facebook.com/xbox https://www.instagram.com/xbox/ https://www.tiktok.com/@xbox https://www.threads.net/@xbox https://bsky.app/profile/xbox.com

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