BABYBEL WAX TRACKS

Babybel - Babybel Wax Tracks (Case Study) | Campaign THE BABYBEL WAX STORY: People are obsessed with Babybel cheese for its mini size and iconic red wax. For fans, “unwrapping” the red wax is a core brand experience. They play with it. Sculpt it. Melt it. But no one has ever listened to it. THE “WAX” SYNERGY: In music culture, especially in DJ and hip-hop circles, you’ll hear people saying “spinning wax” or “fresh wax” and “pressed on wax" — it's shorthand for vinyl records. “Vinyl is wax. When you look at the wrap and Babybel… It all had a synergy.” – Timbaland. THE SMALLEST DROP: Babybel teamed up with the world’s biggest producer, Timbaland, to create the smallest music drop. Two exclusive remixes of Babybel’s sonic brand song “I’m Your Baby,” pressed onto mini wax records. These limited-edition mini wax records and mini turntables were released to influencers and fans in custom kits, turning a playful brand truth into an instant collectible. Credits: - Client: Babybel - Agency: Havas Chicago - Media Agency: Spark Foundry - Public Relations Agency: Edelman - Promotions & Fulfillment: Arrowhead - Printing: Classic Color - Retouching: BLK PT