HIGHLIGHTED BY DATA

@ @ © @ S ) Almaty Karaganda Astana Seney Taraz Shynkent E2 sc] ea Government a | of Kazakhstan Tele2 used mobile data to help cities Data helped cities optimize find places where street lighting street lighting budgets is needed most $ ” @ATREMODELKA 2.1 followers BY Eraly Osapanov,, Mayor of Karaganda TIME ZONE CHANGE DATA Wi HELP KAZAKHSTAN ADAPT TO Background s.1¢9 is the #3 telecon player in Kazakhstan, but perception linits its gronth Tee eS chaiees bebSvib park streets tecuamsareh Ina country that values history and national identity, Tele2 is still seen Ber lite hcaingithta, they takelonecracwes simply as a foreign provider of good technology at a good price avoid certain streets and choose others that are lit s All these changes, however hard to detect, alnays Tohelp people see the value of brand, Tele? focused on an issue that really Be ret tigt's data, The analysis Gr asbtTe natters to the country. Over the past 20 years, Kazakhstan has lost up to 3 hours Be saectione to cellular-tovers, provided GjTaem of daylight. First, the country stopped using daylight saving tine in 2013, BME ig assis cocmuts theougrolt thadayrand iw Then, in 2625, the whole county switched to UTC+5. The sun sets as early er situs tend te change efter dark as 3M in the North and the East of the country, so many areas are left in darkness, naking cities feel less safe and confortable. Street Lighting 4s already limited due to city budgets. This is where Tele? and its valuable data step in to help. Using behavioral mapping based on one year of anonynized data fron Tele? subscribers, we identified a significant change in average route length after civil twilight: instead of taking the shortest route, residents began taking detours, prioritizingwell-1it paths. Thus, ne could find areas people start to avoid after dark, which nay indicate poor Lighting conditions. Idea x HighLighted by Data is a Tele2 initiative that uses mobility data to identify areas that need additional Lighting. By conparing people's routes before andafter dark, thedata zeVeals which ” streets residents start avoiding. This insight helps cities allocate Lighting Pome ete Peaekshial outacoy sae, As part of the project, Tele2 installed its outdoor media on those streets, y « = ‘turning advertising into a source of Light. y N z / q ve By analyzing over 1.2 billion data points To address this, PAOMOlC]0} streetlights : we located 24710 ROM MSRM worth of city places to light up are to be mounted WM MACPANA We made the data a through and supported by influencers and local communities The initiative was widely covered across national and local media eb platform bel Brand relevance +48%