THE REPLAY
Brand
THE ALZHEIMER SOCIETY OF IRELAND
Category
Audio & Radio
Award
Shortlist
Festival & Year
Cannes Lions (2026)
Case Study Details
A initiative supporting people living with dementia has been unveiled in Croke Park, with an archive of the late Mícheál Ó Muircheartaigh's iconic GAA commentary used to spark memory and connection through reminiscence therapy.
Called 'The Replay', it is an online audio service that brings together a full catalogue of Ireland’s GAA history in the form of audio match commentary from All-Ireland football and hurling finals between 1985 and 2010.
The service has been created through a collaboration between The Alzheimer Society of Ireland, the GAA and RTÉ Archives, with the full support of the Ó Muircheartaigh family.
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