KA WEEKIE
Brand
GOTV UGANDA
Category
Film
Festival & Year
Cannes Lions (2026)
Case Study Details
In a strategic move to democratize access to premium television content, MultiChoice Uganda has unveiled a new offering dubbed 'Ka Weekie.' This initiative is tailored to accommodate the entertainment needs of low-income earners by providing them with affordable, short-term subscription options for both DStv and GOtv services.
