KA WEEKIE

Brand
GOTV UGANDA
Category
Film
Festival & Year
Cannes Lions (2026)

Case Study Details

In a strategic move to democratize access to premium television content, MultiChoice Uganda has unveiled a new offering dubbed 'Ka Weekie.' This initiative is tailored to accommodate the entertainment needs of low-income earners by providing them with affordable, short-term subscription options for both DStv and GOtv services.

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