THE WEDDING RICE

REUTERS : 8 wine] +designboomy advertisingsa Merca2. A i east ni @ Marketings65 tvcs00K LOL Adsz.Worl TIVIP WORLD CyprusNews.eu fens activationideass Hepanvim tvxS GED Gdforum PORTFOLIOLOVERS ¥ ’ a Oe c MOMENT] Archtecore efsyr, EPT Forth. ties, B | 4Newsgr EZlyoumark! —'Qlueen. : ; €))boredpanda S$KATHIMERINI %Xculturenow bdnews24.com & DESIGNVID THEMON@POLITAN: EEE VW Aputse N WNtabl a ATHENS! BusinessNews {fSkce ‘ politice9 VORIA® [8)PRESS ReasonWhy. [& syria NTD roastbries® Ekos adaily uncer @re> WF MAGZTER ee? = Je commer © we cloud marketer: CAPITAL ‘TemA PACKAGING? Ctrl e1easror soon @% LINETODAY 24" | Baiceses. FLASH WecoLaTRAS @eMedium ESET Investing.con 6OKOMPAS® © Chivtice TETRA ne ° (evdiscourse wend fyi: The opinion Forth. Jreader ~NEWPosT MARKETEER wea Kthjell = @vivrumr quepovx =L[A] Reporter.gr SITUATION IDEA EXECUTION lin Greece, one of the most cherished wedding traditions is To address both the waste of edible rice at weddings and the income lost from ‘The Wedding Rice was launched through a short documentary, listed on Wikifarmer’s showering newlyweds with rice. Each year, around 53,000 inedible grains, Wikifarmer, a platform connecting farmers with businesses, created a marketplace, and made available as an open model at thewed weddings" lead to the waste of more than 200 tonnes of new product category: The Wedding Ric exclusively for , using Wikifarmer then showcased it at Greece's largest wedding ex! perfectly edible rice. At the same time, 30% of farmers’ rice grains rejected by market standards that would otherwise never reach the shelves. never reaches market shelves, as it is deemed inedible due to By connecting farmers directly with wedding planners, The Wedding Rice transforms standards - leading to €24.3 mi come for an a long-standing tradition into a sustainable business model - turning waste into value lciral sorter Ghetay petecied by cinentetciesttert ‘and ritual into income for farmers. by over 110 outlets across 23 countries. Source: ELSTAT professionals and couples planning their cerem Gane pees Gn eee ew ane ee en see SEIGOSS Sa cure eA A BEELER me) i KOAY 530 % * 11% ee aeaiemee eyes. eer REESE. 6 REL TE ony pele? cy etree a can a re "