DIRTY BUSINESS

TOOK+ VISITORS during four days 3.9 MILLION VIEWERS of Dirty Business MILLION+ MEDIA IMPRESSIONS “across the campaign “The pieceis unsettlingand =~ “Ten-metre-wide’fountain of filth’ thatis precisely the point!) ie). The Telegraph, Brief: Promote the docudrama Dirty Business, and make the human cost of Britain's sewage scandal unignorable. Execution: ‘The Fountain of Filth’ was a visceral confrontation that laid bare the human cost of the sewage crisis, transforming ATO ry o, tage Bey nee ScaNee London's iconic Southbank into a site of public provocation. The fountain featured 12 bronze like statues vomiting dirty sewage water. Children, parents, wild swimmers, and surfers told real stories of people who had fallen ill after coming into contact with polluted water that could be seen via a QR code ona plaque. appears on London's South Bank” Results: The fountain’s impact was immediate, becoming a monument to the sewage crisis, photographed and shared by the hundreds of thousands who visited, used as backdrop by campaign groups, creating national headlines and making the evening news. It forced the issue into the public consciousness and even back into British Parliament, with Channel 4 invited to debate the issues the campaign and the show raised with the UK water minister herself. Dirty Business wasn’t just a show people watched, but a conversation the public could not ignore.