WHO’S WAITING FOR YOU?

Cerveza Victoria - Who's Waiting For You? (Case Study) | Campaign In Mexico, dogs don't just wait for you at home, according to ancient legend, they wait for you in the afterlife too. Because in Mexico, we are never alone, not in life nor in death. That's the idea behind ¿A ti, quién te espera?, the first animated film by a beer brand, telling the story of Jorge, a shopkeeper, and Rogelio, his rescued dog, who waits in the afterlife to guide him across into Mictlan (the Aztec underworld). This film is 100% handcrafted and rooted in Mexican muralism and was launched as what it truly was: a movie. With screenings nationwide and reaching cinema lovers who had never experienced this deeply Mexican tradition on the big screen. Credits: - Client: AB InBev - Brand: Victoria - Advertising Agency: Wieden+Kennedy México - Production Company: The Youth - Post Production Company: Colossal - Painting Studio: ATELIÊ 39 - Music Company: Supersonica - Sound Design Company: Satelite Audio