THE PHILIPSTOWN WIRECAR GRAND PRIX

PHILIPSTOWN. WIRECAR: FOUNDATION PRESENTED BY Philipstown is a small town in South Africa with few opportunities. And with little opportunity, kids often turn to alcohol, drugs and gangsterism. So, to give the community something, the town created the Philipstown WireCar Grand Prix — a unique annual race where kids use their imaginations to build cars out of wire and discarded scrap - and then race them 3 kilometres around the town. For I5 years, only locals knew about the race. So we asked ourselves: how do we make the world see and care about an invisible town and its people? IGNITION %%, (NHN Timestive 1.4 mews24 {OL nas QE BP First we premiered a documentary of the Grand Prix, streamed globally on Amazon Prime. And then invited the world to actually take part in this iconic race. How? On race day, we tracked every wire car with special sensors. Data which we then used to recreate the race ina mobile game. Every street, every building, every landmark — exactly as it looks in real life. And instead of just racing against NPCs, players raced against the kids’ real race data, captured on race day. GAMING FOR, GOoD Each car in our game is completely customisable. And every track, every play gave players the opportunity to help through in-app purchases and donations. With proceeds going to our newly formed Foundation. In ‘3 months since the campaign broke, headquarters for the Foundation were purchased, helping to get kids off the streets through paid programs and securing the craft for generations. Forbes The@itizen ity cALisHeeTe @o™ (QH iono. <2 Sowetan Orm G