RUN BACK THE MIRACLE

“A sell-out event” “It's going to bring back this memory to different generations” “A glimpse into the future” SEB A TECHNICAL CHALLENGE WITH NO PLAYBOOK No one had ever recreated a real historical sporting event as a live holographic experi- ence. There was no existing pipeline, no precedent and no margin for error. The audi- ence would include the actual players who had played the game 46 years earlier. The holographic athletes on the ice had to be ac- curate enough that the real athletes in the seats would recognize themselves playing. That standard defined every technical deci- sion made in the build. agit NEVER-BEFORE-SEEN FOOTAGE Archival footage was restored to 4K. Mo- tion-capture algorithms extracted _play- er-specific skeletal data from that footage — the precise way each athlete moved, skated and handled the puck — which were then used to build photorealistic metahumans of the team. A 180-foot Hologauze® scrim and — 36 laser projectors delivered them onto the ice. A spatial audio system placed every skate sound, crowd roar and puck impact precisely throughout the arena. Five sepa- rate systems ran simultaneously, synchro- nized to a single timecode, live in front of 1,700 people. A SOLD-OUT EVENT Ticket demand ran four times available ca- pacity. 1,700 fans attended from across the country, some driving over 24+ hours to attend. The event generated 4.4 billion im- pressions across 500 media placements at 100% positive sentiment. 20+ media attend- ed on the night. 35+ interviews were con- ducted. Covered by Sports Illustrated, NBC Sports, Ad Age, Sports Business Journal, Fox News and 330+ other outlets. IN ATTENDANCE GLOBAL RESSIONS | SOCIALIMPRESSIONS VOLUME SALES fray game — the voice of the original 1980 broadcast revisiting the Miracle as a storyteller, 46 years later. A photorealistic metahuman of a 1980 US Olympic player, rebuilt from archival reference in Unreal Engine 5 — accu- rate in proportion, movement and equipment. The 180-foot Hologauze® scrim spanning the full width of Herb Brooks Arena, running custom animations designed specifically for the event. Holographic players on the ice with a spatial audio system placing every skate sound, crowd roar and puck impact pre- cisely throughout the building, NEVER-BEFORE-DONE TECHNOLOGICAL INNOVATION ‘custom 180-foo! x 20-foot Hologauze® scrim — the largest ever manufactured — was suspended across the full width of Herb ‘Brooks Arena, creating a seamless holographic display surtace spanning the entire ice, rh LASER PROJECTORS 36er projectors were contig- age field, delivering photo~ the scale ard brightness required for alive jure extracted player-specific skeletal data from 10C archival footage. Each athlete was rebuilt in '5 as a photorealistic metahuman — accurate down al skating technique. "ENGINEERING ‘A massive LED sereen, fllice surface projection and a spatial audio system designed for the specific geometry of Herb Brooks Arena combined to make the entire building part of the ex- perience. The national anthem performed live with full-ice projection and fog machines, one of many details that made the night feel less like a brand event and more like a real game.