GLOWING RELIEF

plaza WHEN T Y MUST SH E ON __ aliviarp CONTEXT: In the US., every prescribed medication comes in the same bottle. Puerto Rico lives with frequent blackouts. at night, identical amber bottles become identical silhouettes. CHALLENGE: FDA and U.S. regulations keep prescription labels stant ‘safety. So we had one narrow space to. redesign on the exact paper cut that ends up on the bottle. It had to stay compliant. Printed in-store and readable in total darkness. id | n ee — jaza —— OS#:9237554,yA plaze On, TOMAR UNA TABLETA nom ERMAR UNA rues A NOCHE eTOPROLOL Ae some | n 2 | TOPRO Ie i 18x Al O° ° 0.10 14 25 sprosium Mt Aluminium) oxygen | 20x a eS a luminescent varnish, keeping patient-critical aa ise goes dark. Designed to perform like emergency 20x potential prescription ase U ss S 3 M 36 5 M 1 5 M +10 Scalable solution for regions e e (a) vulnerable to blackouts. earned media earned media impressions prescriptions a year in affiliated pharmacies Regulation-compliant. Phase 2: Challenges & Testing Phase 3: Formula — Phase 4: Compatibility Phase S: Rollout through ‘ & Validation Teaming up with PakMarkas, > ‘Thermal ink must ad! re perfectly. ‘Made of non-toxic alithuanian company that Coating invisible by day. Glow only ap- compounds: Dialuminium, lug and play on Deployed istand specializes in custom product plied to designated Noimpact Dysprosium, Europium, and standard printers at wide with zero labelling and packaging. on print legibility or label adhesion. ‘ Strontium Tetraoxide. — selected pharmacies. i workflows.