RESIZE THE PRICE

% . RESIZE THE ~ ¥ nm ——— CONTEXT 2 ou ———— IDEA AS COLOMBIA'S OFFICIAL TEAM SPONSOR, WE HAD THE CONTRACTUAL RIGHT TO PUT OUR LOGO ON THE JERSEY, SO WE USED THAT LICENSE TO STRIKE A DIRECT DEAL WITH THE FANS: LET US USE OUR OFFICIAL SPACE ON $150 USD, NEARLY 25% OF THE AVERAGE MONTHLY SALARY. YOUR CHEST, AND WE'LL PAY YOU FOR IT. WE CREATED A DYNAMIC PRICING FANS WHO HAD WAITED 8 YEARS TO WEAR THE ICONIC SCALE WHERE THE BIGGER THE AGUILA LOGO YOU AGREED TO PRINT, THE YELLOW SHIRT WERE SIMPLY BEING PRICED OUT OF IT. LOWER THE PRICE DROPPED, SLIDING FROM $150 ALL THE WAY DOWN TO = 7 $20. THAT'S HOW WE TURNED A LEGAL SPONSORSHIP ASSET INTO A FAN . é SUBSIDY, PROVING THAT THE MORE YOU SHOW UP FOR AGUILA, THE MORE AGUILA SHOWSIUP FOR YOU. pen soconoceesa<sae - THE BIGGER OUR LOGO, THE CHEAPER THE JERSEY THE 2026 WORLD CUP BECAME THE MOST EXPENSIVE IN HISTORY, ON TOP OF THAT, COLOMBIA'S OFFICIAL JERSEY HIT 10,254 USERS. | 96. : J i POSITIVE | Sant ac SENTIMENT ATS | 93. CTT as Aguila democratizes the Colombian Co) pulzo A fantastic initiative for everyone RES Cerveza Aguila launched an initiative so that more people can FUTBOL SI = Having the official jersey is jersey for fans. to own Colombia’s official jersey. Deportes __have the official Colombia National Team jersey. Limije possible no matter what.