A.I. IRRESPONSIBLY

Brewlander - A.I. Irresponsibly (Case Study) | Campaign The beer industry is filled with giants. And they love spending their marketing dollars on epic commercials with big celebrities, famous directors, and huge productions. Something we can’t really afford. Brewlander is an independent beer brand that relies purely on taste to attract consumers. Every single cent we make goes straight back into the beer. With the rise of A.I., we saw an opportunity to finally compete. So we took our small budget and turned every execution we could afford into epic, big, expensive films without spending a dollar on production. We simply invited people to type the prompts and watch our ads. And boy, they did. Credits: - Client: Brewlander, Singapore - Creative Agency: BLKJ HAVAS - Agency Network: Havas