FANTASY HERD

ve Mean ints], ape edainons | EeEnFMCS Qredd” TaikliiNdua” , BTECH inewaretiowse J Gets ture+ GERM” fies Geld YEAR HOW THE LIVES OF COWS BECAME A SEASON OF LIVE ENTERTAINMENT ; . > SUPERBOWL 4 FIRST HALF, JO WYCOFF rating A~ {1% OF!NZi19'+) PLAYED A GAME ABOUT MILK ‘With changing tastes, rising scrutiny, and cooler alt milks attacking cow milk head-on, dairy needed a reset. We used the one thing:no one could argue with: data, and invited NZ behind the farm gate like never before. 1190 DAYS GAME PLAY; MINS PER SESSION, ee ean ee ee omens id nso eal Cows on a working farm. Highly competitive for players, stealthy education for sceptics, ech round, managers bulk ther herds, earring pos across ve pertomance mes. ike fantasy fool thre were Captains, reserves, and resting players — every result demonstrating how every Meadow Fresh dairy cow is monitored and ‘cared for as an individual. Players invited friends, family and colleagues to jon private leagues (aver 1100+ were created). DID YOU KNOW? Cows DON'T HAVE FOUR STOMACHS — THEY HAVE ONE STOMACH WITH FOUR COMPARTMENTS ° tive’ SUPERBOWL ee HALFTIME SHOW TAV HUGHES no.48 FLOWEY HOBBS Ff | ALL MEADOWFRESH DAIRY PRODUCTS To launch te game, we psrered wt non! broadcaster TVNZ for ve three-minute dat event rng Super Bbw | Lc onted byte halos (oat ted spotacasars. A devled sogmerion NZa number one sors news anya | the data torn ach foue. Wh the his feu wocy soc oud apt rca touch wh a ows on tf a Ine GIT Cac tee st se wonky tate boa {15M EARNED DAILY READERSHIP) “Top:tanked cows cost fop Moolah. To help buy them, herders needed fo buy and scan Meadow Frash products, ding teres ieee os eicrg soe ute Waste bo eae sei Pew aay re | UHL Kes PPT With season two already in the works, milk is back