(SAVE A) LIFE INSURANCE

EVERY YEAR, 70,000 PEOPLE DIE VIATA PENTRU VIATA “THERE 1S HOPE” IN ROMANIA BECAUSE HELP COMES CW TOO LATE 3 One of the reasons is that most of us are simply not prepared to act fast. Only 2 out of 10 people know basic first aid and feel confident enough to use it Generali, one of Romania's top insurance companies for over a century, saw an J opportunity to offer real change And instead of making life insurance 2 “THE CAMPAIGN about losing lives, we made it about THAT SAVES LIVES” helping people live longer. PRO-TV A FIRST-OF-ITS-KIND POLICY THAT TURNS CLIENTS INTO HEROES q ] Working with €.D.I.T., a health and education NGO in Romania, we invited WHAT IF LIFE INSURANCE NOT ONLY PAID OUT WHEN new and exteting General reas PEOPLE DIE, BUT ALSO TO PREVENT PEOPLE FROM DYING? enroll in basic first-aid courses like CPR, Heimlich maneuver, stroke care, breathing assessment, and many more. In exchange, we automatically gave them preferential rates on their own life policies. This way, when an emergency hits, help could be just around the corner. “TURNING ORDINARY PEOPLE INTO LIFESAVERS” WALL-STREET 6 LIFE SAVING TECHNIQUES IN 30 MINUTES 4 MORE an ; LIFE oo X be Zz oe We ast canara ¢ oe yo ee 0 BECOME A GENERAL! LIFESAVER TRUE LIFESAVERS BECAME OUR FIRST PROGRAM 0 IN 4 EASY STEPS CLIENTS WITH A YEAR OF FREE COVERAGE. 3 NEW CLIENT ACQUISITION 1s. prior remo rv 4 ea INCREASE IN LIFE INSURANCE SALES SIMPLY ENROLL TAKE THE 30 MINUTE GET EARN A DISCOUNT Voatieeltinie ON OUR WEBSITE 6 MODULE COURSE CERTIFIED ON YouR POLICY